Beauty Industry

Avon to Release Three New Reese Witherspoon Fragrances

The fragrances are meant to reflect the Avon woman's different moods and emotions.

Author Image

By: Jamie Matusow

Editor-in-Chief

This spring, Avon is releasing a trio of scents called Expressions. The perfumes were developed in partnership with brand ambassador Reese Witherspoon, who worked closely with three different perfumers to give input on everything from the notes to the bottle design.

The fragrances are meant to reflect the Avon woman’s different moods and emotions: Love to the Fullest is a floral oriental scent; Laugh Often is a citrus floral with tea notes; Live Without Regrets is floral and fruity. They launch in April, May and August respectively.

In describing the inspiration for the line, Witherspoon says, “One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood—her emotions change from day to day…and now her fragrance can, too.”

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters